How to Create a Memorable Substack Brand Identity
Finn'sights #1
🍊 Sweet Moments: Inspiration and Growth
🌱 What fuels your creative journey? This week, I found mine sparked by an inspiring article by Veronica Llorca-Smith on Substack branding.
Her insights led me to reflect on my path and dig deeper into the purpose of Finn'sights newsletter.
🧡💚 The Story Behind the Cloudberry Theme: I wrote this heartfelt piece explaining why I chose the Cloudberry theme for Finn'sights—more than just a nod to my Scandinavian roots, it symbolizes resilience, growth, and finding life's hidden gems. The response has been incredible! I love these comments from Jay and Trish:
“Everything about this post resonates with me. From the images, the reference to Arctic cloudberries, and the colour choices in your branding, to your connection to your culture and insights intrigues me and excites me. I can't wait to read more. Thank you Finn.”
— Jay Warner
“I love how much thought and love you used to create your branding! I've never heard of cloudberries but even the name is divine, I would love to taste one someday 💙”
— Trish Nonya
🖌 Building a Visual Identity That Resonates: Inspired by this reflection, I’ve been busy crafting new brand assets, including fresh email banners that embody the spirit of Finn'sights. I’ve documented the Cloudberry theme in my brand guideline notes, where each color and design choice carries the essence of persistence, growth, and staying true to one's roots.
🎨 Consistency is Key: As Veronica mentions in her article, a memorable brand image helps you stand out and be recognizable. Creating these new visuals wasn’t just about design but about infusing every element with meaning—like a cloudberry bursting with flavor.
🚀 Celebrating Growth Together: Over the last 30 days, Finn'sights has grown by over 100%! Thank you to everyone who has subscribed and shared this journey with me. I'm thrilled and quite overwhelmed by this rapid growth—let’s keep building this vibrant community together!
🗨️ Where are you in your Substack branding journey? Join the conversation and share your experiences. Your insights could inspire others and help us all grow!
🍋 Tart Realities: Life’s Unexpected Turns
Life isn’t always as sweet as a perfectly ripe cloudberry; sometimes, it surprises us with moments that are more tart and challenging.
Onn Saturday, my wife and I decided to get the new COVID vaccine. While I'm feeling fine, she’s been hit with a high fever—a stark reminder of life’s unpredictable twists that test our resilience. These ‘tart’ moments can be difficult, but they also have a way of bringing us closer together. 🥄
In times like these, it's the little things that matter most—like offering her a bowl of ice cream with her favorite toppings as she shivers through the discomfort. 🍦 Even in tough times, there’s sweetness to be found in small acts of love, care, and connection.
I’ve been following The Good In Us newsletter by Mary Trump. In her latest post she said that she got COVID sixteen days ago. This remind us of the importance of staying vigilant and protected.
Vaccine effectiveness can decrease over time, so keeping up to date with the latest COVID-19 vaccinations is essential. If you're considering a booster, you can find the latest guidance and details on the CDC website.
Finding Sweetness in Life’s Tart Moments
How do you navigate the tart moments in your life, and where do you find the sweetness amidst the challenges?
Please share your stories and let’s find comfort in our shared experiences
Thanks for the reminder of the importance of branding. I write a lot but I haven't started publishing here. Moving forward, I would like to find a brand as memorable as cloud berries. You've got a fan for life in me, just because you chose that as your brand. And thanks for the mention!
As always, sound advice and skilled writing.