I love cloudberries, my husband and I pick them every summer. Sometimes we find many, other years hardly any, but we treasure each berry and the unique flavour, and the fact that they are rare and hard picking (we sometimes walk all day just to fill a small container). I love the connection between the elusive cloudberry and the brand you are building. Thank you so much for sharing your brand journey. It makes me appreciate your publication even more.
I love how much thought and love you used to create your branding! I've never heard of cloudberries but even the name is divine, I would love to taste one someday 💙
Fresh cloudberries have a unique taste, sweet and tart at the same time. Some cloudberry preserves are available on Amazon, but they contain a lot of sugar that overpowers the flavor of the berries. I ordered them a few times, and we ate them with pancakes.
Everything about this post resonates with me. From the images, the reference to Arctic cloudberries, and the colour choices in your branding, to your connection to your culture and insights intrigues me and excites me. I can't wait to read more. Thank you Finn.
Thank you for your encouragement and comments, Jay!
I've been thinking of writing this post for a while and finally started drafting it yesterday. Around midnight, after multiple revisions, I was finally happy with how it all came together.
The cloudberry, with its delicate balance of sweet and tart taste, was a metaphor and symbol for my most valuable life experiences—both joys and sorrows.
What are the 'cloudberries' in your life that you cherish most, and why?
I’m still exploring the cloudberries in my life. As I delve more into my family history I find that it’s more complicated than I could have ever hoped. My grandfather spent a great deal of time in the Arctic. While in the RCAF he was assigned to Wakeham Bay (Kangiqsujuaq) in the Hudson Strait for 16 months in the 1920’s. He also taught Canadian pilots how to fly over Siberia during WWII, among other things. I bring this up because I always associate the Arctic with him and have an interest in all things north of the Arctic circle because of him. The stories I learned from him guide my life today. When I was a young child in the 1960’s in Alberta, I used to walk with him and his dog, a springer spaniel named Bing, along the banks of the North Saskatchewan River and pick copious amounts of Saskatoon berries for my grandmother to bake into pies. These walks were critical to me growing up. He used to bend the branches down so Bing could eat a mouthful of berries. It was a tremendous bonding time for all three of us.
I love cloudberries, my husband and I pick them every summer. Sometimes we find many, other years hardly any, but we treasure each berry and the unique flavour, and the fact that they are rare and hard picking (we sometimes walk all day just to fill a small container). I love the connection between the elusive cloudberry and the brand you are building. Thank you so much for sharing your brand journey. It makes me appreciate your publication even more.
Thanks Jorunn, I love cloudberries too. They are rare but so delicious.
I thought it was an appropriate branding for this newsletter I’m trying to build here.
I love how much thought and love you used to create your branding! I've never heard of cloudberries but even the name is divine, I would love to taste one someday 💙
Hi Trish,
Fresh cloudberries have a unique taste, sweet and tart at the same time. Some cloudberry preserves are available on Amazon, but they contain a lot of sugar that overpowers the flavor of the berries. I ordered them a few times, and we ate them with pancakes.
Thanks for reading and commenting on my story!
Thank you Finn! I might give the Amazon ones a try. I hope you have a great night :)
Everything about this post resonates with me. From the images, the reference to Arctic cloudberries, and the colour choices in your branding, to your connection to your culture and insights intrigues me and excites me. I can't wait to read more. Thank you Finn.
Thank you for your encouragement and comments, Jay!
I've been thinking of writing this post for a while and finally started drafting it yesterday. Around midnight, after multiple revisions, I was finally happy with how it all came together.
The cloudberry, with its delicate balance of sweet and tart taste, was a metaphor and symbol for my most valuable life experiences—both joys and sorrows.
What are the 'cloudberries' in your life that you cherish most, and why?
I’m still exploring the cloudberries in my life. As I delve more into my family history I find that it’s more complicated than I could have ever hoped. My grandfather spent a great deal of time in the Arctic. While in the RCAF he was assigned to Wakeham Bay (Kangiqsujuaq) in the Hudson Strait for 16 months in the 1920’s. He also taught Canadian pilots how to fly over Siberia during WWII, among other things. I bring this up because I always associate the Arctic with him and have an interest in all things north of the Arctic circle because of him. The stories I learned from him guide my life today. When I was a young child in the 1960’s in Alberta, I used to walk with him and his dog, a springer spaniel named Bing, along the banks of the North Saskatchewan River and pick copious amounts of Saskatoon berries for my grandmother to bake into pies. These walks were critical to me growing up. He used to bend the branches down so Bing could eat a mouthful of berries. It was a tremendous bonding time for all three of us.