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Raphael Schagerl's avatar

Hey Finn πŸ‘‹πŸ»,

Two questions I'd love to get your take on:

* What are effective strategies to keep past stories in play and earning?

* What about repurposing/rewriting/improving past stories and publishing updated versions with - hopefully - much improved writing, upgraded content, etc?

As a long term investor myself, I liked your post a lot.

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Mark Dowling's avatar

Hi Finn, I just re-read this article Most other writeups about Medium say it's no longer worth the effort & a few weeks ago I canceled my partner program subscription (which admittedly I only had for a few months). Did I pull the pin too early? Is there still value in Medium? Not just the $$s, but the exposure value.

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Finn Tropy's avatar

Hi Jeff,

Platforms like Medium change their monetization rules every few years. Medium had a change in August 2023, and many people were disappointed and left the platform.

Now the emphasis seems to be human based Boost program, where certain publication owners/editors can recommend stories to be boosted. As a result, it's much more difficult to get viral, so once again certain people are complaining and leaving the platform.

On the other hand, Medium is now profitable and has over 1M paying members, so there is $50M (minus expenses) up for grabs every month. Also, they expanding in 77 new countries, so we can expect to see more people starting to use Medium.

I'm thinking long term and keep posting my stories there, not for short term monthly revenues, but for learning how to write online and getting exposure.

I'm bringing my stories to Substack as well, to get exposure to a different audience.

Perhaps I am not the best person to ask for advice, since there are so many more experienced people here.

Based on what I've seen the people make most money selling their knowledge in the form of courses, digital products and services, not from writing stories.

But they've all built their mailing lists using these social media sites to gain followers and then converted that into other revenue streams.

So, I think it makes sense to take an investor mindset and treat all your stories as assets, and see how they perform, looking at different metrics depending where you are in your journey.

Makes sense?

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Mark Dowling's avatar

My ultimate aim is a subscriber-only resource, which could be a paywall or an online course. I'm very impressed with Justin Welsh's Creator MBA which I think is a high-water mark for online courseware. Anyway - to use the search footprint and user base of Medium, Substack, LinkedIn, etc - seems like a reasonable approach. Thanks Finn for your input.

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Finn Tropy's avatar

Justin Welsh has really good materials. I've gone through LinkedIn and contentOS courses, but didn't have time to invest in Creator MBA.

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Finn Tropy's avatar

I'm sorry. I meant to reply to Mark, but when I started typing, my mobile client was showing Jeff's note.

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Mark Dowling's avatar

:-)

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Jeff Robbins's avatar

Great read. I like this approach and it's inspired me to keep contributing to Medium. Right now I only pop about a story a month. I think I'll go back and hit a story a week again. Better than a 'penny stock'.

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